Human factors of digitalized mobility forms and services




In a Topical Collection in theEuropean Transport Research Review, Alexandra Millonig and Sonja Haustein汇集五项研究that cover a wide range of approaches to grasp the Human Factors affecting the use and impact of new mobility forms and services.

The insights gained can help in shaping sustainable mobility futures that avoid dead ends and sunk costs.




Unfortunately, experience shows that technologies and digitalized services achieve significantly less impact than assumed, and it becomes more and more apparent that technological development will not suffice in reaching a sustainable and fair mobility system.

主要原因之一是,新技术和服务的用户不一定按预期行事,这导致反弹了cts(Walnum et al., 2014). For example, increased energy efficiency in cars is compensated by consumers buying larger cars, or automated cars that promise positive environmental effects may actually increase travel demand.

Also, Mobility-as-a-Service does not seem to live up to expectations with regard to car use reduction.

Examples like these suggest that it is worth taking a closer look at seemingly irrational mobility behaviours to avoid fallacies in the assumed effect of new services.



The papers in the related Topical Collection provide valuable knowledge for an improved consideration of the Human Factor perspective in digitalized mobility developments. Several conclusions can be drawn from the contributions, which can help to achieve the originally intended impact of digitalized services.



In many cases, the potential success of a service is measured by its ability to help users in comparing different mobility options based on factual attributes like travel time, costs, potential incentives, and other measurable attributes.

However, findings within the Topical Collection show that personal motives and subconscious values people attribute to a specific mode or a trip purpose can easily override a “rational” decision.

For future developments, it might therefore be advisable to pay more attention to symbolic and effective motives of mode choice than focusing solely on functional aspects.

Approaches to decipher the emotional meaning behind reported preferences can help to shape a sustainable mobility alternative along such subconscious qualities and raise its acceptability.

Finally, we should also be aware of the fact that Human Factor phenomena are not limited to users.

Humans operate at every level of the mobility system – researchers, developers, providers, decision makers – and although they may have more factual insights into the complex nature of mobility than the average citizen, no one is safe from interfering misperceptions and personal motives.


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